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How Does Target's New Paid Membership, Target Circle 360 Compare to Amazon Prime and Walmart+?

Tandem Staff

With every major retailer offering a paid membership program, it's more surprising that it's taken Target this long to drop their own. The paid membership programs are designed to enhance customer experiences and loyalty through innovative services and bigger rewards and discounts. Earlier this year, Target introduced its new paid membership plan, Target Circle 360, aimed at overhauling the way Target customers shop. But how does it stack up against the other online retail giants like, Amazon Prime and Walmart+? Let's compare and find out.

Annual Cost:
  • Target Circle 360: $99 annually, with a special offer of $49 for Target Circle credit card holders until May 18.
  • Amazon Prime: $139 annually.
  • Walmart+: $98 annually.
Shipping Benefits:
  • Target Circle 360: Offers unlimited free same-day delivery within an hour for orders over $35, along with free two-day shipping.
  • Amazon Prime: Provides free same-day or one-day shipping on eligible items, along with free two-day shipping.
  • Walmart+: Offers free same-day or next-day delivery on eligible items, with no minimum order requirement.
Additional Benefits:
  • Target Circle 360: Lower introductory price for Target Circle credit card holders, special offers, and discounts. You can also send last minute gifts to people through the free same-day shipping benefit.
  • Amazon Prime: Access to Prime Video streaming service, Prime Day deals, Prime Music, Prime Gaming, and more.
  • Walmart+: In-store fuel discounts, Scan & Go for in-store shopping, Mobile Scan & Go.
Future Perks:
  • Target Circle 360: Considering additional perks based on customer feedback.
  • Amazon Prime: Regularly adding new benefits, such as streaming services and Whole Foods discounts.
  • Walmart+: Continuously enhancing its offerings through partnerships and added services.

Consumers can make informed decisions on which (if any) membership is right for you! It can be based on the perks, or proximity to the retailer. While Amazon Prime has long been a frontrunner in the subscription-based retail arena, Target's introduction of Target Circle 360 demonstrates its commitment to providing customers with unparalleled convenience and value. Similarly, Walmart+ continues to evolve, catering to the diverse needs of its customer base.

Ultimately, whether you opt for Target Circle 360, Amazon Prime, or Walmart+, each membership program offers different advantages designed to streamline your shopping experience and maximize savings. You can select the membership plan that best aligns with your lifestyle and shopping habits.


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